Early May is a special time of year for mountaineers. There is a small window each season where more than 600 climbers attempt to summit the tallest peak on earth—Mount Everest. Roughly half of them succeed.
While I have not—nor have plans to—made the 7,600-mile journey to Kathmandu, Nepal, I have watched many documentaries and movies surrounding the journey of those who made it to the “Top of the World.”
The conditions on Everest are unforgiving. With sub-zero temperatures and wind speeds that often exceed 100 miles per hour, the weather can change in an instant and stop climbers dead in their tracks. Literally.
With all of the volatility that exists, one thing remains the same: climbers cannot do it alone.
Not only do they require special gear—because there is such a thing called “The Death Zone”—they need the help of other humans as well: Sherpas.
Sherpas are members of a Tibetan people living on the high southern slopes of the Himalayas in eastern Nepal and known for providing support for foreign trekkers and mountain climbers.
The Sherpa has to carry the heaviest load and go ahead to make sure the ropes and carabiners are secure and safe. Without the help of a Sherpa, nobody reaches the summit. They are invaluable and critical to the mission.
. . .
I often compare the entrepreneurial journey to an expedition. As someone who loves the outdoors and enjoys the mountains, it’s fun to make the comparison.
I am also passionate about people. Whether it be gathering kids to play pickup football at recess when I was young, or serving on the assimilation team at my church, I have always loved bringing people together.
I believe with all of my heart that we are “better together.”
This past weekend I hit a wall. I spent two days trying to redesign the Authentk website and failed miserably. Part of me blamed it on creative block, while the other part just couldn’t put into words why I was struggling as badly as I was.
But I kept going.
The harder I tried, the more I failed. The harder I pushed pixels, the further away they became from what I wanted. Things just weren‘t happening.
Then it hit me. I was trying to design something that didn’t exist. At that point, I was confused about the direction I wanted to take Authentik. I didn’t know what my path to monetization was supposed to be.
Am I going to create a course? Do I want to start doing consulting? Will I put ads on the website? What do I want to sell to people?
I didn’t know. I couldn’t grasp what I even wanted on the website—and that was why I had such a hard designing it. I spent two full days trying to hit a moving target and came up short on every attempt.
I was on the verge of a breakdown, and then the epiphany came:
My product is “community.”
“Community” has always mattered to me. It is the best part of my job, and it keeps me up at night. It’s simply in my DNA.
That evening I was reminded of something my friend Allison Fallon said, “Where your passion meets their need, that is your calling.”
I want to inspire people. I want to connect people. I want to equip people. I want to help creative entrepreneurs build an honest brand and fulfilling life.
In the coming weeks, I will share more about my plans. My vision for Authentik has never been more clear, and I plan to completely overhaul the brand and the look of the site. For now, here’s what I can tell you:
Authentik will be a business/lifestyle community made up of—but not limited to—creatives who want to follow their passion and build an online business. It will be for designers, writers, developers, photographers, musicians, podcasters.
I want to create an environment where folks can thrive and jam with fellow tribe members. Where they can share their experiences, stay accountable, and encourage each other on their journey.
In the spirit of transparency, there will be a monthly fee which, in my opinion, will be a drop in the bucket. The opportunity for ROI will be huge because even one small thing you learn/discover about yourself or your business can make a difference.
If I have peaked your interest, please do me a favor and let me me know that you are interested in being a part of this amazing community I have planned.
If you are, you will be guaranteed the introductory monthly price, which will never be lower and nearly half of what the regular price will be.
. . .