A few months ago, I made a change in my email marketing campaigns. It was more than just a change—it was an overhaul, which was led by me switching from MailChimp to ConvertKit.
MailChimp and ConvertKit are both great email options for small businesses, professional bloggers, and marketers. Honestly you can’t go wrong either way.
But then ConvertKit came out with a new feature called visual automation, and that tipped me over the edge. So one by one, I moved all of my email lists to their service.
Automations are a great tool for building your creative business, and can be used in many ways: if you are selling a service, launching a product, hosting a webinar, or surveying your audience.
With ConvertKit’s visual automation tool, you can send targeted content at the right time, every time—all without every worrying about your subscriber’s journey ever again.
How I Use Visual Automation in ConvertKit
At No Sidebar, we offer a course called 30 Days to a Simpler Life. When someone signs up for the course, they are added to an automation that will trigger an email each morning for 30 days.
You might wonder if that’s all I use the automation tool from ConvertKit for, and the answer is “no.” In fact, the tool is used for more than just course management.
Typically, opt-in forms and email lists are reserved for sending out weekly newsletters, but they are also an opportunity to present a natural call-to-action to a warm subscriber.
Because I want to be sensitive to the experience readers at No Sidebar have, I decided to put them into an automation upon signup that delivers two emails: one immediately, and one two days later.
This is a welcoming email that also invites them to join the No Sidebar Facebook group and also like the No Sidebar Facebook page. This email has a 50% open rate with a 10% click rate.
Two days later, they get a pitch for the course I mentioned earlier.
The numbers on this email aren’t as impressive, though it does have a 45% open rate with a 5% click rate. With more than 30,000 sends, that’s still an extra 1,500 readers who have made it to our sales page.
With the help of the automation tool inside ConvertKit, we are able to grow the community and increase sales of our course—all without doing any work, other than setting up the emails.
This is a shining example of the “Work smarter, not harder” mantra that so many internet marketers have been proclaiming for years. I’ve witnessed firsthand how powerful automation can be, because after all, course sales have nearly doubled since implementing it.
The Bottom Line
ConvertKit just works, and it works well. I have noticed a significant growth in my business, while reducing the overhead and time it takes to get there. Doesn’t that sound intriguing?
Click here to signup for ConvertKit—you won’t regret it.
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